Google announced the update of its Google Ads Enabling Dishonest Behavior policy to “prohibit the promotion of products or services that are marketed or targeted with the express purpose of tracking or monitoring another person or their activities without their authorization.” The tech giant announced that the update will be effective starting from August 11, 2020.
The move aims at fighting the advertising of any form of surveillance.
Google wants to halt the use of ads for technology that could allow monitoring a person’s online activity (i.e. access their messages, phone calls, or tracking their position).
“Spyware and technology used for intimate partner surveillance including but not limited to spyware/malware that can be used to monitor texts, phone calls, or browsing history; GPS trackers specifically marketed to spy or track someone without their consent; promotion of surveillance equipment (cameras, audio recorders, dash cams, nanny cams) marketed with the express purpose of spying.”
The new restrictions does not impact private investigation services or any products or services that allow parents to track or monitor their children online.
Google’s updated policy will also hit the promotion of surveillance equipment such as audio recorders, cameras, dash cams and nanny cams that are being advertised with the express purpose of spying.
Google will issue a warning for any violation of the policy before suspending the accounts that doesn’t respect the rules within 7 days.
Advertisers are advised to remove any ads that can result in a violation of the policy, before August 11.
(SecurityAffairs – hacking, ads)